Bruce runs a successful on-site medical equipment repair business. Despite the lucrative financial benefits, the constant traveling involved with his work was exhausting. He wanted to sell his business because of his tiring schedule but was hoping for a way to keep the business income while radically cutting down on the 50 weeks per year of travel required for his current setup.
He tried hiring technicians to take over on-site work, but they ended up creating more problems than they fixed, one in particular messed up so badly that it almost killed the business. This wasn’t the right solution, so he kept looking.
The problem was that Bruce suffered from familiarity bias – which basically means he was blind to discerning the winning business formula that got him to his success. In other words, he couldn’t see a way to serve his customers without him having to travel 50 weeks a year. It wasn’t until he found the Half-Retire System that he started to see a solution.
What Bruce really needed was a fresh pair of eyes on his business to give him a new perspective. Working with his coach, Bruce was able to rethink his business model to maintain 90% of his income while cutting his travel by 75% without hiring additional technicians!
The result was that instead of owning a job, Bruce’s business was now sellable, and he now has the option of full retirement. In the meantime, he can now sleep at home, keep his stable income and enjoy the benefits of half-retirement.
“My travel schedule was brutal. We repair and certify equipment on site, so covering the western half of the U.S. was exhausting. There was a lot of equipment only I could fix, so I did not see a path to Half-Retirement. There was no one and no way to delegate my work. By tweaking my business model and changing several workflows, I have cut my travel in half. That equates to one and a half weeks more each month to sleep in my own bed.”